Many people around the globe have been discussed why Ubuntu, and GNU/Linux in general, can(’t) became the world’s most used operating system. There are several reasons on favour and lot more against. I do not want to list many, just this one, that in my opinion may be the largest one:
Education: I cant avoid quoting Morpheus, from The Matrix:
The Matrix is a system, Neo. That system is our enemy. But when you’re inside, you look around. What do you see?
Business people, teachers, lawyers, carpenters. The very minds of the people we are trying to save. But until we do, these people are still a part of that system, and that makes them our enemy.
You have to understand, most of these people are not ready to be unplugged. And many of them are so inure, so hopelessly dependant on the system, that they will fight to protect it.
Morpheus know what he was talking about (not really, actually was Larry & Andy who did). And that is true.
There is a (operational?) system, and there is a monopoly around it. It’s not company’s that develops that system the fault (at least not completely), neither the users of that system. The majority of that users still using this system because they don’t know the options, because someone, someday, met the system and since them they use it.
Say to someone who have been used the MS Windows for the last ten years that he/she needs to change for a free alternative because it will be better for him/her, it won’t help, most likely he will laugh of you (in some cases they might be mad, indeed). As Morpheus properly said, they are so hopelessly dependant on that system, that will fight to protect it.
And so…?
“If my Windows box just works, why sould I change it?” Try to convince and show the reasons why GNU/Linux is better and how to switch in a painless way as possible. A good start point would be reading and understanding the content of sites such as
http://www.getgnulinux.org
http://www.whylinuxisbetter.net
http://www.reichel.net/opensource/linuxtop10.html
Even if the people think Windows is better, they must know the alternatives, and why not get knowing the free ones? I’m pretty sure that if 50% of the computer users of the world know GNU/Linux (know = being used a modern distribution for some hours or enough time to make an opinion), the Linux would has today at least 30% of the desktop market.
The Linux has changed! GNU/Linux is not like it was five years ago (when I started off) and the people must know that. The Linux desktop is ready, right now, and shouldn’t be considered as a project anymore.
GNU/Linux should be taught in the schools. The kids are the future. If you have the chance to choose teaching a kid or a old man, choose the kid, they will probably learn effortless, and will be much more easy for you.
The business of tomorrow are owned by them, as well the education, technology and everything.
The system is ready, are the people who aren’t. But it is relatively easy to fix if they want to.